SEEK THE SENSATIONAL IS A NEW CAMPAIGN TO INTRODUCE AND PROMOTE THE WINES OF THE BASQUE REGION OF NORTHERN SPAIN TO THE UK MARKET.

On the 7th July 2010, the Basque government held its first ever UK exhibition for the wine trade, featuring almost 200 wines by 38 different producers from Rioja Alavesa and the three Txakoli regions. The event was attended by over 150 trade buyers and media.

Later this year the Basque government will host the first trade trips out to the region itself in September, October and November. If you are a member of the UK wine or hospitality trade and interested in learning more about the region and its wines please click here and complete the enquiry form